Why Outsource?

11-Feb-2014

This is a frequently asked question and one that is ripe for answering as we edge towards the start of a new calendar year. It’s a time when many businesses reflect on the past 12 months before looking forward with renewed ambition in the key areas of growth and development.

To state the obvious, a growing business relies on attracting new customers. With a multitude of approaches and a lively debate as to which is the most successful, I want to zero in on the advantages of outsourcing lead generation.


One of the key benefits to outsourcing is that it leaves management to focus on the core business. Many entrepreneurs and business people are excellent innovators and are dynamite in the boardroom but when it comes to sales they have neither the time nor the inclination to step up. 

A lead generation campaign requires a considerable investment of time and attention in a variety of areas; there’s recruitment, data organisation, reporting and training to name but a few. So it can make sense to hand the task over to people who specialise in the field while the management concentrate on how best to accommodate and develop the newly acquired business.

Another benefit that’s particularly relevant in the current climate is that outsourcing provides a low-cost solution. Economies of scale allow a specialist lead generation company to employ, equip, train and manage at a far lower cost than running an in-house campaign. 

While outsourcing can minimise costs it will also guarantee a higher rate of growth. Remember, these organisations specialise in lead generation. They have experience and track record in the industry and will be able to target a public with a polished pitch and a high conversion rate. 

If you’re considering outsourcing your lead generation and starting 2014 with a bang then get in touch with IF Outsourcing for experienced advice. 

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